Advertising Firm Focuses on Pursuit of Persuasion
Have you ever been sitting on the couch watching television when you realize you are pretty hungry? Soon after you realize that, does a Burger King commercial come on advertising some quadruple stacked, mayonnaise lathered piece of goodness you swore you'd never eat again? Good, I’m not the only one. After 21 years of existence I have just realized that every advertising agency is a company that promotes the use of conning people. Sure, some say its persuasion, but I swear Burger King tricked me into taking 2 years off my life. Burger King specializes in the central and peripheral route to persuasion, which means they use the message to sway a person’s thoughts. When you are hungry and see “The King” waving a Whopper Jr. in your face, it’s already over for you. This is the central route. Those times you aren’t really thinking about food and you see Sir Mixalot doing a “I Like Square Butts” song promoting some deal at BK, you all of sudden want need some chicken fries. This is the peripheral route otherwise known as subliminal messaging. It’s not rocket science; Burger King knows what it’s doing. All I ask is that you are all aware of what these commercials are doing. That’s why Nike scooped LeBron and made him a $90 millionaire before he took his first NBA shot. I have two pairs of LeBrons. It’s ludicrous I tell you. Wait a second, Dominoes is offering pasta in a bread bowl? …..I gotta go.
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