This writer is a non-conformist.
The one thing that I have determined based on my knowledge of the Auto-tune is that I would be a multi-platinum selling artist if I used it. It may be the best get rich quick scheme ever invented and I would like to include it in as many ways as I can into my daily life. When I have a baby I am going to auto-tune his/her baby monitor and send in a demo of that to a big time record producer. Ok, I am a conformist, sue me, but so are multi-platinum recording artists T-Pain, Kanye West, and Lil Wayne. As soon as T-Pain began using it, frenzy occurred and now everyone is using it. Why did Kanye and Lil Wayne jump on the bandwagon you ask? Informational influence is the answer. They conformed because they want to be correct in their judgment (in this case record sales) and they assume that when others agree on something they must be right, much like Sherif’s Autokinetic task. It comes down to power in numbers. Kanye and Wayne saw T-Pain jumping on every track and putting his little auto-tune touch on things. People listened and the platinum records and ring tone sales piled up. This translated into mucho dinero, which is sadly the driving force for 90% of the people in this country. Don’t hate me for wanting to include auto-tune in my everyday life and don’t hate me for wanting to make my baby the first infant to go platinum. Hate T-Pain. Or you could just follow in his path....everybody’s doing it.
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