Wait a Second...The NBA Actually Cares?

Ric Bucher Kickin' Some Serious Knowledge

If you are like me and follow basketball, you may have seen a couple thousand “NBA Cares” commercials during a game. I’d like to chime in on those. Take 6 year old me and put me in a room with 7’5 Yao Ming and there are going to be some problems. These kids are eerily unafraid of these giant people (as 6 year old me would interpret them as). I was convinced the NBA was using this as a sly PR campaign and type of moral hypocrisy. It was as if the NBA was trying to convince themselves and others that they are driven to help others by moral principles when in actuality they are motivated to benefit themselves by appearing to be moral. After reading this article (the link up top) I realized that those kids were generally happy to be around Dwyane Wade and Steve Nash and that those guys were genuinely glad to help. It is pretty darn heartwarming, and if you don’t agree you have no soul. If you are a basketball fan, put the idea of “oh these guys are bazillionaires, they just take a couple of pictures and never actually help” out of your head. It is just another textbook case of don’t judge a book by its cover, unless I’m figuratively the book and the cover is figuratively awesome.